Branding Your Cargo Trailer: Wraps, Graphics, and More

July 2, 2019

You know that billboard you spotted on your way to the office or worksite: the one with the bright colors, clear message, and cool tagline? What about the truck wrap that told you where to find the nearest gutter repair, reminded you to call about your cable contract, or helped you finish your grocery list thanks to the collage or produce on its side? That’s what your enclosed trailer could be doing for you… right now.

How? With just a few branding tips:

Don’t forget the details

You’ve got a great company name and your tagline is on-point. The picture is eye-catching and the colors are hard to miss. But, no one’s calling or visiting your website. Whoops, they’re not on the sign. To avoid this, start by making a checklist of everything your customers need to find your products and/or services.

And while you don’t want this information to overshadow the name and logo, you’ll want it right below the business description. And we suggest skipping fancy fonts and hard-to-read colors.


How much are you looking for?

Maybe you’re looking to go simple and elegant? If that’s the case, you probably don’t need a full trailer wrap, a lot of color, or some custom design slapped on the side of your trailer. But, if you’re looking to wow fellow travelers, catch eyes from a distance, and get known as “the big orange racing trailer”, then you may want to think about your budget a little bit more.

When it comes to a budget, the most important part is sticking to it. If it’s $200, then keep it simple. If it’s $1000, then get creative. After all, it’s all about return-on-investment, so choose wisely.


Let your trailer do the talking

Billboard advertising (which you essentially are) needs to be quick and flashy. It must stand out from the crowd and be readable at 50mph. So, less is more. If your company can be summed up in seven words or less, that’s a great place to start. And if you have a straightforward logo, do as the marketers do and make it bigger.

Roof repair? You’ll want to get a roof (image/graphic/illustration) in there somewhere. Appliance repair? People remember the Maytag mascot for a reason. Just the same, your graphics should express your product or service in the blink of an eye.


It's time to customize

Start with the color options available from the manufacturer. For Look owners, there’s plenty to customize with, including standard options like charcoal and pewter to premium paints like brandywine. Then, there’s the two-tone option to really help your cargo trailer stand out. But no matter what options are available, you’ll want to make sure they don’t clash with your logo.


Trailer graphics

Easy to place on your own, trailer graphics offer a quick, flashy way to grab eyes without breaking the bank. These can be placed anywhere on the trailer and are removable should information or ownership change.


Trailer vinyl wraps

Now for the fun part. Enclosed trailer wraps are often custom-made designs you can fit to your trailer’s dimensions. So, any windows, doors, or awnings can be integrated into the design without losing the message. Because of the complexity and scale, trailer wraps are best installed by professional shops. If you do go with a shop, ask about any warranties they offer. Sunlight and inclement weather don’t always play nice with exterior graphics-no matter how careful you are. They’ll most likely use UV laminate films to give your wrap a long lifespan. And like graphics, wraps too can be removed.

 

Miscellaneous

Don’t want to go the big-budget route? Have a business that changes season to season? Magnetic signs are always a great option. This way, you can slap on a new message when the time comes without the hassle and cost of removing wraps or paint. Magnetic signs also allow you to update pricing or special offers when the occasion demands it.


To start your trailer-branding journey, visit a Look dealer. They’ll help you find the right trailer for the job, then get you going with colors sure to make a lasting impression.